socialcents

Does Size Matter? We Think It Does. Find Out Why Inside.

By now, most people already know the purpose of QR codes. They can be placed almost anywhere to increase traffic to your website. They provide valuable information to visitors to increase sales as well. From selling products to offering discounts and promotions, QR codes are the perfect marketing strategy. The one thing most businesses forget about is the size of the code itself.

When it comes to getting a QR code noticed, size does matter. If you have a full page ad, you don’t want your QR code to be so small no one notices it. You also don’t want it to be so large that no one notices the business name or purpose of the code. Choosing the final size of your QR code depends upon several factors.

Surrounding Content

You always want to display the purpose or at least a teaser for the code. This is what entices customers to scan. All surrounding text, images and logos should be easily visible. For a perfect balance of QR code and text, use codes which are at least the size of your smallest image.

If you have a paragraph or several lines of text, the code should be approximately the same height as four to five lines of text. You never want the other elements included with the code to overshadow it. By basing the code size on other elements, everything stands out and looks more professional.

Stand Out

A large QR code, such as one on a TV shirt or poster, is a great way to advertise your brand or site. With codes people are likely to see at a glance, it is important the code is large and easily visible. QR codes on ads or product packaging must balance with other elements. QR codes meant to be the center point must be much larger than the surrounding elements.

For instance, if you advertise your website on a shirt, the code should take up most of the front of the shirt. You can also include a small logo or catch phrase underneath the code. Always ensure your code is large or small enough to meet the desired purpose.

Also remember that when downloading your QR code, PNG format works the best as it keeps the QR in high resolution format for printing. One big mistake that people make is that they don’t test their QR code before printing, and whether lower quality or a smaller size, they spend tons of money for nothing.

Google Sniper 2.0 SCAM Revealed!

So we don’t usually write about anything that isn’t a social product – but when we ran into the Google Sniper 2.0 – we had to analyze the product and figure out if it was a scam or not…

And the Verdict… the Google Sniper 2.0 – is everything it says and MORE!

Click Here to Check It Out!

George Brown reveals how he makes tons of money EVERY Day – Nearly $1600 every day for the last 2 years!

We ran into this product when one of our users asked us to write about the best ways to find jobs in this economy socially. While doing our research we ran across this product – and tried it out for ourselves! Without even getting into it, we are making $30-40 per day! Just imagine what a little concentration on this product could net us!

George shows you how he has helped over 50 people quit their jobs – and make more money then they have ever imagined!

See The Google Sniper 2.0 In Action Here.

The crazy part is that George spends less than one hour per day working with Google Sniper to make this sort of money.

Well if you see that we have missed a week of updates – note that we are out there making money with our Google Sniper 2.0 and better yet SPENDING it!

Cheers,
Rob

Find out how socialpda can encourage repeat customers!

One of the best ways to ensure your customers keep coming back is to give them a reward for doing so. Since SocialPDA allows you to offer customers personalized deals, extend attractive offers that will be rewarded to customers after multiple check-ins.

Rewarding customers with a discount or freebie is a great way to get them in the habit of checking-in with SocialPDA and, after the initial check-in, encourage customers to come back again and again by offering additional rewards after accumulating a certain number of check-ins. This is a simple way to boost business and offers the chance to gather data on which customers are SocialPDA connected and which customers visit frequently.

The sidestep the possible issue of people checking-in at the door without ever coming in, advertise the deal outside—and through SocialPDA, of course—but require entry for check-ins to be made.

Another way of boosting business is to initiate a campaign that lets customers compete for certain benefits, be it long-term discounts, regular freebies a product named after them or anything else that your specific customers would enjoy.

While every deal is a great incentive to come to your business, having incentives handed to people isn’t always enough to get them to actually take advantage of the reward. Giving them better rewards for their repeated patronage is a surefire way to get them to see the value in racking up the rewards.

Key Components To What Cloud Computing Can Do for Your Business

Social media can be seen as one of the descendents of networks. Networks were already about sharing—sometimes for personal needs and sometimes for business needs—and while social media has taken off in one direction, the other descendent of networks—cloud computing—has taken off, as well.

Cloud computing has become one of those things that almost everyone knows about without knowing anything about it, and that is exactly what makes it so useful and successful. Many people nowadays are moving to the cloud while almost everyone else is, unknowingly, using apps that—in turn—make use of cloud computing. And if you’re a small business owner, cloud computing has the potential to be an extremely beneficial move.

In a nutshell, moving to cloud computing will increase efficiency and cut costs. There’s no need for server setup or keeping a huge tech team on payroll with cloud computing, which allows the time and money that would be spent on those things to go elsewhere. There will be a monthly bill to pay to keep your cloud service running and making sure you get exactly what you need and take advantage of what it has to offer is key to getting the real value out of cloud computing. Plus, this sort of plan makes it easy to expand your server space—by upgrading your plan—as your business and needs grow.

Do keep in mind, however, that stability can be an issue with cloud computing and outages do happen. Plus, spending too much on cloud computing results in it not being worth it in the long run, so though it can be very beneficial and cost-effective, take some time to make sure you’re considering which user-friendly cloud computing plan is best-suited for you.

Knowing Your Network

It’s always important to know your audience when marketing and when leveraging social media and networks it is particularly important to know how your target audience uses social media. If your company or organization is local and only seeking to reach out within the local community then your job is made much easier, but if there is any global potential or need for global outreach then you need to take into consideration the differences in normal social media use.

Know how people use social media. People in different parts of the world and different countries primarily use social media for different reasons. While in the United States people use social networks for messaging and sharing content almost equally, Canadians use it much more for messaging and those from Hong Kong use it more for sharing content. In general, western countries use social networks for forming online groups much less than eastern countries. The Philippines and Japan have the most and least overall users of social networks while the USA and Canada are just around average.

Knowing how people use social media in certain regions helps you know what kind of social networks and what aspect of them to really focus on in your campaign, helping you save time, money, effort and see better results.

Know what networks people use. Some networks are used globally, but many nations or communities have their own versions of social networks that may be equally or more popular than the biggest names in the scene. Knowing these specialized networks—especially if they are interest-based—can really help you target your campaign and reach out to a lot more people who are already likely to be interested.

Marketing hard means nothing if you don’t market smart. Knowing your networks means knowing where to find your audience, and knowing this will give you the greatest number of people to reach out to, maximizing the return on your efforts.

Will #nerdbird Set a New Trend in Social Media Optimization?

Has Virgin America just pioneered the newest social SEO technique? The 39th plane in Virgin America’s fleet has been named the #nerdbird—hashtag and all—in dedication to everyone who is a part of its social media network and—quite possibly—to the techies who frequent Virgin flights. Sporting the name along its side, the announcement was appropriately made via Facebook and Twitter.

The #nerdbird comes already optimized for Twitter and every other social media tool that does or will make use of hashtags, which basically means that it will always have a better chance at becoming a mini-meme than every plane in the world that doesn’t have a hashtag in its name.

So now the question is, how many companies are going to follow this example? Imagine how beneficial it could be for new products and startups—a name that starts with a hashtag could have a really strong influence on a social media marketing campaign without having to reach out to social media enthusiasts specifically. Even the non-social media saavy customer will be contributing to marketing efforts simply by mentioning the name. The possibilities could easily lead to a trend, but could the trend be a lasting one?

An abundance of hashtagged products and entities could easily counter these positive effects simply by generating too much content about everything. It’ll be hard to trend when too many others have the same advantage and, at the end of the day, the quality of one’s social media efforts will still trump quantity. While it will definitely be interesting to see if anyone follows Virgin America’s example, it’s probably safe to say that #nerdbird will be flying solo for now.

Lets introduce #spdaexclusive

Keeping Global Stories Alive

June 17th marks the day that women around Saudi Arabia decided to take a stand against the ban on female driving by taking to the streets in their cars. The activist event was spurred by the arrest of Manal al-Sherif who posted a video of herself driving around Khobar as part of a social media campaign against the ban. As she is an important figure in this campaign, women around the nation—and around the world—were outraged by her arrest.

The original campaign spawned Facebook and Twitter amongst other social networks, but these pages were shut down over time. Similarly—in 1990—forty-seven women drove around Riyadh in order to stand against the ban on female driving, but all of the women were arrested and the story quickly fell from the headlines and was forgotten. This time, though, nobody is letting that happen. Though there have been pages created that are against this campaign—representing a very clear divide in the Saudi opinion on female driving—social media has kept the current campaign going since the arrest of al-Sherif a month ago, and even after the related social media accounts were shut down copies have kept it alive.

The fact that social media has single-handedly given these women a safe and resilient means of keeping this campaign alive goes to show just how powerful and important tools like Facebook and Twitter are in today’s world. In 1990, the arrest of 47 women could not remain a prominent story for more than two weeks whereas today people are being spurred to take action a month after the arrest of al-Sherif.

Tips for Content Marketing on Social Media Networks

Content marketing is a new and evolving concept for most people using social media networks. This strategy is very crucial for B2B trading which provides both qualitative and quantitative profits and returns.  Here are some tips for content marketing on social media networks.

The first requirement is the ideal content for marketing which requires the following:

1. Create a selling content: Content is about writing, videos, blogs and other components which the end user (readers) will appreciate. It must be rich in information and serve the purpose of attracting traffic on the website. Therefore it must have information about the product or services you are marketing. Writing the content must be done with caution to ensure it satisfies the following requirements:

• It should be non promotional

• Relevant to the product, service or firm

• Informative and relevant to target audience

• Well written

• Authentic and factual

• Easy to access for clients

2. Generate a content map: You need to consider information on industry, role, company size and geography in order to map the content. For example, it could be segmented into different sections such as stages of the process of buying. There are some things to consider while generating a content map:

• Existing content

• Keep the content short and effective

• Test and optimize the content

• Ensure content is flexible to changes needed

3. Ensure the content is social: Including comments, ratings and ability to keep the traffic interactive is important. You can also include options to share and bookmark your content to enable future reference of readers. Additionally, design the content to make it appealing for readers. Three important features to keep in mind include:

• Social Sharing: Do not forget that social media is not just limited to Facebook and Twitter. Your content must be sharable on a variety of social media networks. This pushed traffic to your content and increases marketing drastically.

• Social Confirmation: People like validation of information, therefore transparency and credibility is important. Share good comments by people to serve as an endorsement to attract more clients.

• Social Scrutiny: You must ensure that you monitor social media sites so as to improve your content to ensure maximal marketing.

4. Ensure the content is search optimized: Grouping the content by key words and phrases is necessary. This helps in making the content Search Engine Optimized. Using Meta descriptions and title tags is the best ways of achieving this. However the Meta description must be intriguing to get the attention of readers. To ensure the content is search optimized there are three easy steps you can take.

• Adjust the content: Categorize the content and organize it to ensure it provides a good appearance as a web page. In case you use a landing page, make sure visitors are redirected to the right page before they lose interest.

• Rewrite content: You can rewrite your marketing content into different formats. This increases the impact of information in the content across different channels. For example making a seminar content or webinar into a Slideshare optimizes the content.

• Archive Content: Create fresh and new content regularly and store older publications in archives for future reference by readers and for you as well.

To wrap things up, content marketing is easy. You just need to follow these tips to enjoy its benefits.

8 Business Benefits of Using Facebook Applications

There are millions of users using Facebook for different kinds of businesses every day. At the same time there are thousands of applications being developed on a daily basis to help business organizations on Facebook.

Every application has its unique purpose and works to promote your particular businesses on Facebook. The main target for businesses is to attract a large number of customers and maintain them. Facebook applications serve this purpose. Apart from this main advantage of using Facebook as the best social media website, there are 10 business benefits of Facebook applications.

1. Creating Brand Awareness: Creating and using application can be used as an effective tool to promote your brand. There are people of all ages using Facebook and the applications available. Therefore, applications are the quickest way to gain popularity and building a relationship with customers.

2. Engage the Customer: One of the challenges of internet marketing is to keep the audience hooked. Facebook applications are the best means of doing so. They help by enticing people your brand, and keep them interested in your brand and services as well.

3. Maintaining and Managing Reputation: Applications can be designed to help in surveying what people think about your brand. At the same time you can use these applications to improve your reputation. The Facebook profile can be indexed in search results, and this works in your favor by improving your reputation.

4. Building Relationships: Profiles on Facebook help in searching for potential clients and attracting potential customers. Reviewing profiles of prospective clients and customers helps in lead generation. Building good relationships is also a key to retaining customers which is necessary for internet marketing.

5. Driving Traffic: Facebook serves as a portal connecting other sites with your site. People using other social media sites will definitely find you through applications and come to your web page. This helps in discovering new customers you may not have found otherwise.

6. Feedback from Clients: Any business owner wants to know what people think about his product. Facebook applications can be used to get a feedback from people using your products. This will help you in improving your business and managing a good reputation.

7. Building Opportunities: Facebook is the place where millions of users interact. Applications can serve as an advertisement. They can be the best way of attracting other business associates with same business objectives as yours.

8. A Source of Income: Designing and programming applications on Facebook can also be used as a source of income. There is a constant need for applications.

Facebook applications are definitely an exciting part of social media marketing and highly recommended.

Benefits of Marketing with Socialpda on Twitter

The most common benefit of using any social media website is that people stay connected to their customers and clients in real time. Unlike in the past where people relied on television and newspapers to advertize themselves; now people simply update their status and web pages. This way both the businessmen and clients benefit by sharing information and other updates. Twitter is one of the best and major social media websites on the internet and has its own unique benefits of marketing. With Socialpda benefits of marketing only get better.

• Participating in Conversation: Target audience and potential customers are both tweeting on Twitter. This is where they give feedbacks on their personal experiences with specific products and services. Keeping the customers engaged is necessary. You should re-tweet their comments on your Socialpda profile and let them know that you are involved in the conversation. Taking active part in conversations can help you understand your business weaknesses and help you improve your products’/services’ quality and sales. Now having a link to twitter on your web page has become a necessity. Using communication tools is also a good idea and increases business success with marketing.

• Increase Your Brand’s Awareness: Making your place in the market is very important. By sharing your Socialpda information through Twitter, you will be increasing your brand awareness drastically. This will help people recognize your products by identifying your company name. Engaging your target audience with your products and interacting with them reduces the chances of your company being confused with another company selling the same product.

• Managing Your Reputation: Getting acknowledgement based on your brand and quality is an achievement. You need to be very careful while dealing with people online and make sure the customers are happy with your company. Avoid doing anything which may cause your reputation to be at stake. You need to implement all the right strategies to make sure your reputation keeps getting better and you gain popularity for the right reasons. Be as honest, transparent and original as possible. Your aim is to stand out as a unique company and personality.

• SEO Ranking: Using Socialpda on Twitter also adds to the SEO ranking of your website. Back links is an important tool you can take advantage of. This also adds to managing reputation because the more the SEO ranking the more your website will be well-known.

• Competition Surveillance: There are thousands of competitors out there who sell the same products or services as you. Your competitors are also using twitter and you can take advantage of this fact. You can keep a check on them to know when they are preparing to launch a new product. You can acquire information of the product and its launch or even hire people who have been laid off by your competition.

•  Twitter Mobile: Mobile is one of the greatest advantages of Twitter. Through Socialpda followers can be communicated anytime in order to keep them updated. The constant interaction has its own benefits. When you share blogs and articles on your webpage customers can access them anytime and anywhere.

Twitter is definitely an important marketing tool businessmen can use to benefit their businesses. Socialpda is the main requirement for lots of improvement in the outcome of your marketing strategies.